You are invited to the Consumer Behavior and Purchasing Course!
This comprehensive course will help you take your marketing strategies to the next level by delving deeper into understanding consumer behavior.
Throughout the course, you will learn both classical and contemporary behavioral models , starting from the characteristics and classifications of consumer behavior . You will discover the internal and external factors that drive the purchasing decision process and understand the stages in the consumer decision-making process. In this way, you will have strategies to improve the ways to gain customer satisfaction and loyalty in different situations .
- Consumer Behavior Models
- Purchasing Decision Process
- Customer Loyalty and Satisfaction Strategies