What You’ll Learn SEO Course
After this course, students who complete this certification will understand how to write very effective SEO content that is Google-friendly. Furthermore, they will be able to advance their career by applying what they have learned or even start a completely new job in the Search Engine Optimization field. This is a MUST for anyone looking to succeed in one of the most promising and rewarding fields on earth!
All of our courses are taught by industry experts. In many cases, we work together with these experts to make sure that the faculty member understands your questions and concerns while keeping the material up-to-date with the latest industry trends.
After completing this course, students will be able to:
Understand how search engines work and how to optimize a website for better search engine rankings
Write compelling SEO copy that is both Google-friendly and user friendly
Use a variety of software tools, including Google Analytics, etc.
SEO to research, track, and analyze website data
Optimize images for better search engine rankings
Develop an SEO strategy for a website or client
And much more!
Topics of SEO Course
This course will teach you everything you need to know to master search engine optimization. This program has got it covered from the basics of SEO, such as understanding what a search engine is and how it works, all the way through to writing content for search engines! To get started with your SEO training, here are some topics that this course covers:
Hour 1 - Introduction to SEO – What is SEO and Why Does it matter?
a. Core Components of SEO
Site Structure
Site content
Site Speed and Security
HTML [website code]
E.A.T – Website effectiveness, Authority, and Trust
User Experience
b. Questions
Hour 2 - Audience building, defining your website purpose, and keyword research
a. Who is your target audience?
b. Keyword types
Informational
Transactional
Branded Search
Navigational search
Long tail search
Geo-targeted search
c. Keyword tools
d. Keyword data mining and understanding keyword data
Questions
Hour 3 – Content Creation and Website Structure
a. Content Management Systems
b. Meta Data and Tagging
URLs
Title Tags
Meta tags
H1 tags
Schema.org
Page content
c. Questions
Hour 4 – Link building
a. Content creation
b. Content distribution c. Local listings
d. Google My Business
e. Citation Building
Questions
Hour 5 – Google Analytics and Reporting
a. Google Tools b. Google Setup and Organization c. Introduction to Google Analytics d. Reporting and Measurement
Questions
Final: Exam Questions/Certification (30 questions/multiple choice)